What is an employer brand and why should employers care?

Most owners know that turnover can cost a restaurant time and money, but just how much?


The average restaurant in the US has a 65% turnover rate per year.

On average, the cost of each turnover in a restaurant costs $7,000.


There are intangible costs of having an employee that is mentally disengaged and ready to leave your restaurant. Think about the impact they have on other employees, overall productiveness and most importantly how they may be treating your customers with one foot out the door.

Your employer brand is the outside perception of your inside workplace culture!

When you partner with Serve Your City, you receive a ton of benefits.  A few of them include:

  • Free Upgraded Listing in Our National Restaurant Employers Directory of 700,000+ Establishments in the U.S.

  • Free Restaurant Employer Landing Page to Boost SEO and Highlight Your Open Jobs and Showcase Your Work Culture.

  • Free 7-Day Trial to the SYC Restaurant Success Center Where You Get Access to Great Tips and Strategies for Better Hiring, Retention, Staff Development and Building a Strong Employer Brand and Workplace Culture.

  • Connect With Thousands of Restaurant Owners and Managers Outside of Your Market to Exchange Information, Ideas and Best Practices.

  • Become a Serve Your City Employer Honors Member for only $295 Per Year and Get Our Exclusive Package of Displays, Badges and Certificate of Membership that highlights Your Commitment to Employer Excellence!